GOOGLE VS MICOSOFT : THE BATTLE TURNING INTO WAR

Its clearly legend (Microsoft ) vs  icon (Google) .
The battle escalated this year as the two high-tech titans went after each other's market share and revenue stream in Internet search, operating system , enterprise applications and broswers . Both are looking for dominant positions in the Internet.

For Google to increase its business, it needs to move into other territory. For Microsoft to have significant growth opportunities, it needs to become an Internet powerhouse, and they know it.

This is not a war that is going to be won by one or two battles. This is going to be a prolonged activity.
 The battle isn't simply over which can be called top dog, because the fight is critical to both companies.

For Google, it's about expanding, and for Microsoft, it's about a life-or-death challenge


Google, one of the great Internet success stories, has grown into an online crusader. With a name that has evolved into a verb meaning "to search," Google grown so much that it has become a threat to Microsoft, which has had a long and storied history of high-tech industry dominance.



There was a time not so long ago when few believed that any company could rattle Microsoft, let alone a Web company like Google who has unbelievably turned into a brand with its revolutionary search engine.
But those days are over.

Google has rattled Microsoft's cage and, in turn, the software giant has set its sights on taking its new rival down a notch or two.

Microsoft has spent millions of dollars and used countless manpower hours to grab a chunk of Google's search market share and topple the Web company from its new lofty perch above the high-tech industry - eliminating the threat to Microsoft's longheld industry dominance.
The reason that Microsoft is so focused on Google is because Google is chipping away at Microsoft's crown jewels of Office and Windows with their online applications.  Search is the key to Google's success since Web ads account for more than 90% of its revenue. If you can steal some eyes from Google's search engine, you cut into their ad revenue and, perhaps over time, cripple them."

In desperation microsoft launched BING its own search engine to tame google's market.

But make no mistake about it - Google still search marketThis back and forth between the two companies intensified when Microsoft overhauled its far-from-beloved Microsoft Live Search and released the update, BING search engine in June. with a share of more than 64%.

But Microsoft's Bing has failed to fail. The new search service has largely been gaining steam, albeit in small increments, but gaining nontheless.


Microsoft has more reason to hope that Bing will take a significant chunk out of Google search since the company announced plans over the summer YAHOO , which holds the second-place spot in the search market - nestled snugly between Google and third-place Bing. The deal, which still has to be approved in the U.S. and in Europe, would have Yahoo give up its own search technology to use Microsoft's.
Pooling their resources and industry might, the two companies hope to do together what neither has been able to do alone - significantly make gains on Google's ubiquitous search.
The search battle heated up this fall when both companies announced they had struck individual deals to serve up real-time search results. Microsoft will be offering users real-time tweets from Twitter and posts from Facebook, while Google has already begun working with Twitter to offer up tweets in its search results.
But this fight extends beyond search
.
Google pushed hard this past year to move its cloud-based office applications into the enterprise
. Taking on Microsoft's ubiquitous Office applications was a bold move that could prove lucrative if it succeeds. Microsoft, however, isn't sitting back and watching Google move into that territory. T
The Google/Microsoft fight also extends into the browser arena with GOOGLE CHROME going up against Internet Explorer. Google also announced that it's working on the Linux-based Chrome applications , which, if widely adopted, could help users see Google's Apps offering as a viable alternative to Microsoft's Office suite.



Both companies are largely betting their collective futures on this battle so the stakes are huge.Microsoft is going to partner and try to starve Google out of content and partners. Google is going to work against Microsoft's pricing model and starve them out of money. Both are, for once, largely going after each other's relative weaknesses and leveraging their respective strengths, so this will likely be a battle for the history books.



Finally I would say that after 25 years dominating the software market and  winning battles against APPLE ,YAHOO , LINUX on many fronts Finally it has got a competetor which can make him run for the money just like today we have in cricket.REMEMBER : (AUS and INDIA ) haaa.

THANK YOU